Since 1854, family is what counts most to Pfanner. Until 1933, the Pfanner family mainly produced wine and similar alcoholic beverages, then they switched to non-alcoholic fruit juices. The decision to only use fresh fruits gained them popularity very quickly. Today the company is fully owned by the three families Pfanner, Schneider and Dietrich. Due to clever investments Pfanner has been able to broaden their product range and now produces 210 different products. Their most popular products being their iced teas, which are the bestselling iced teas in Germany. Pfanner operates in factories Austria, Germany, Italy and the Ukraine.